7 REASONS WHY DIGITAL MARKETING IS IMPORTANT FOR A BUSINESS

Hello World,

Or I should type, Hello Digital World. We are living in a world where virtual assistants have become an integral part of our everyday life, social media has revolutionized the way we communicate, artificial intelligence is key to the success of a business, another tool that has become integral to a business in today’s time is, digital marketing.  In a recent survey, it has been revealed that 32% of small businesses use only social media to market their product, 25% are investing in digital marketing and 17% in Search Engine Optimization (S.E.O). So it is clear, businesses these days prefer digital marketing to promote their business, but why should a business invest in digital marketing? Is it important? To answer these questions, here are 7 reasons why digital marketing is important for a business.

REACH

Digital Marketing gives small businesses an opportunity to compete with big businesses. The reason for this is the widespread reach of the digital media. Today a business can reach its target audience with minimum cost. Before digital media, a business could reach a limited number of people, with advancement of digital media, a business can reach a much wider audience, and as a result the chances of getting customers increases.

COST EFFECTIVE

Digital marketing reaches a wider audience within minimum cost. Compared to traditional media, which is expensive, digital media is cheap. 10 years ago only big business could afford to market their product, but now, thanks to digital media, small businesses can market their product with limited budget. Social media marketing, e-mail marketing, content marketing, SEO, are all tools of digital marketing, 40% of businesses prefer digital marketing over traditional marketing solely because it is cost effective.

BUILDS BRAND VALUE

A presence of a brand on the internet is important in today’s time. Almost 90% of people read reviews before purchasing a product, a brand with a good social media account has positive impact on people, vital information regarding the business provided on the internet is important for the success of the business. A business which has a good presence on social media platforms, a well maintained blog, and up to date Google accounts, will have higher chances of getting customers.

HIGH CONVERSION RATE

As digital media reaches a wide range of people, thus the chances of these people turning into potential customers increases. Digital marketing is done to reach a wide range of people, at minimum cost and time. Businesses try to maintain a good reputation on the digital world, so that they can generate more traffic. The process by which a person turns into a potential customer is- click-impression-conversion. This means when a person clicks on the website of a brand, and if the person is impressed by what they see, they decide to make a purchase.

HIGH RATE OF INTEREST

Digital marketing is cost effective, which means that with the minimum amount of money a business can reach a large number of people, who are potential customers, thus, this gives a better ROI on the investment. The digital media provides many options to market a product, a business can choose a medium which is best suited for their business. A business can use email marketing, which requires minimum amount of investment, and reach a wide range of people.

INCREASES INTERACTION

With the help of digital media, brands can now interact with their customers. Brands can provide information about new product launch, customers can see what a particular brand is working on, if a person has any query, they can email the brand, or message them on social media, and their issues are addressed. Email marketing is a vital tool to stay in touch with the customers.

STRENGTHENS THE ECONOMY

As digital media advances, small businesses are getting a foothold in the market. As digital marketing is cheap, and reaches a wide range of people, in minimum time, many small businesses are tasting successes. Prior to digital media, only businesses with high financial backing, could make a mark in the market, as traditional marketing costs were high. As small businesses are growing it is ultimately increasing our GDP, and strengthening our economy.

Digitalmarketing is all about targeting the right people, at the right time, with minimum amount of cost. Today, businesses are not just competing with their competitors, but with the entire internet. The competition is at an all-time high, in order to compete, a business needs a strong digital marketing strategy, and the demand for people who can deliver such strategies is high. If you are someone who wants to make a career in digital marketing, then Arena AnimationChowringhee, is the place for you. If you have a flare for digital marketing, we would like to help you reach your goals. We wish you good luck for your future.